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mYOUth Digital Marketing Leaders for SDGs

YouCOME project aims to generate and disseminate knowledge regarding sustainability and social responsibility. The target group — youth will be provided with non-profit Digital marketing ‘8Ps’ mix and Social media tools focused on increasing the pressure on public authorities and the business sector to implement Sustainable Developments Goals [SDGs] through using the most effective promotion tool - Smartphones.

YouCOME: Activities

The main aim of this Guide is to present the basic idea, and activities of the YouCOME project, supported by the European Commission.

Sustainable Development Goals

The SDGs or Global Goals are a collection of 17 interlinked global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs were set up in 2015 by the United Nations General Assembly and are intended to be achieved by 2030.

European Green Deal

The European Green Deal will transform the EU into a modern, resource-efficient, and competitive economy, ensuring: no net emissions of greenhouse gases by 2050; economic growth decoupled from resource use no person; and no place left behind.

EU Youth Strategy

The EU Youth Strategy focuses on three core areas of action, around the three words: Engage, Connect, Empower, while working on joined-up implementation across sectors.

What is Erasmus+

Erasmus+ is the EU's programme to support education, training, youth and sport in Europe. <br>The 2021-2027 programme places a strong focus on social inclusion, the green and digital transitions, and promoting young people’s participation in democratic life

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.